FFS Pod with Hampus Cederholm, CEO of Furberg Snowboards and Key Equipment

 

Hampus Cerderholm is always pushing boundaries, be it splitboard or hard-boot (or not so hard-boot) design.

We catch up with Hampus, who springs from Southern Sweden, and now lives in California, via an education in Innsbruck. Hampus is the brainchild behind the design and development of the Furberg Snowboards Floorboard Technology, a tongue and grove system that they claim eliminates movement between the two splitboard halves.

He’s also joined forces with one of the Plum crew, to develop a new hard-boot, or as he calls it ‘a not so hard-boot’. Designed for precision splitboard touring and easy flow soft-boot feel riding. The new Disruptive boot, from Key Equipment, is available for pre -order now.

“Why has no one done this before?”

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“I met the shell manufacture, and they said, there was another guy here last month with the same idea. Turns out I knew him.”
FFS PodcastPeter CoombsUSA, Podcast, Bindings, hard boots, furberg snowboards, Key Equipment